音樂不侷限於聲音的世界。音樂也存在於視覺的世界。
Music is not limited to the world of sounds. 
There exists a music of the visual world. -Oskar Fischinger
在這支案子裡面我擔任的是美術總監,除了整合頒獎典禮的視覺包裝,包含每支入圍影像的製作,規劃不同的情境視覺,還有與現場人員協調做畫面調度。在配色上也有別以往的高雅端莊風格,今年的視覺呈現更為年輕化,形狀分明的色塊,切割出大膽前衛的舞台效果,幽默詼諧的動畫表現也讓整體的頒獎典禮得到無數的激賞。

I am the art director. Besides the key visual, every nominated film was created by the team I led. We designed exclusive visual setting for each film and collaborated with the stage staff to present the best live performance. Different from the past elegant style of the ceremony, we chose younger color matching this year. The bold shapes sculptured a bold and avant garde stage effects. The humorous animation in each film was highly appraised.
我們跳脫以往金曲獎高貴、3D為主的視覺風格,大玩Flat Design,放進年輕、明亮、活潑、大色塊的設計元素。本屆貫穿所有視覺的主題是「音樂的載體」。意謂載體一直變動,但音樂的感動永恆不變。

We experimented with flat design, adding young and bright color blocks to think out of the traditional, elegant and 3D-driven GMA elements.The visual design this year sticks to the idea of “media of music”. Media change as time goes by, but the energy of music is eternal.
不只緊扣主題,我們認為好設計應該帶點小幽默。27隻入圍影片以音樂的載體出發,但在每個獎項片頭都加進了幽默詮釋,比如,負責製作專輯的製作人獎,每張專輯像火腿一樣切片推出,最佳新人有如打蛋破殼而出,演奏類最佳專輯錄音獎,則用指揮棒套住其中一張光碟來表現。另外進廣告前,典禮片頭是以GMA字母延伸五組有趣的音樂裝置,包括懷舊卡帶、黑膠唱盤、ipod、錄影帶動畫等,用設計創造獨特的音樂感。

However, we think good design should not only stick to the theme but also have good sense of humor, so we elaborate the main idea with funny wits in 27 nominee clips. For instance, CDs showed up as ham was sliced into pieces in Best Album Producer's clip, rookie broke the shell of egg in Best New Artist's, and baton caught a CD to represent the Best Instrumental Recording Album. In addition, before playing commercials, the letters of GMA, title of the ceremony, extended to five interesting music devices such as retro cassette type,  LP, iPod, VHS and CD so that the design brought out unique sense of music, to arouse the audiences’ memory towards old time as well as pop culture.
Client:源活YOUNG HOPE / 三點水娛樂製作股份有限公司 3AQUA Entertainment
Design Agency:Bito
Executive Creative Director :劉耕名 Keng-Ming Liu
Art Director:劉熙真 Hsi-Jen Liu
Designer:李宜軒 Kelly Li / 吳箏 Chen Wu / 曾致勻 Zhyun Tseng
Animator : 莊仲凱 Kyle Jhuang / 朱哲頡 Che-Chieh Chu / 高慶和 Ching-Ho Kao / 曾致勻 Zhyun Tseng / 吳箏 Chen Wu / 陳柏尹 Bruce Chen / 陳柏豪 Kforce Chen / 齊慕夷 Morris Chi / 詹游丞 Yo Cheng / 楊竣弼 Rivers Yang / 余韋呈 Wei-Chen Yu
Executive Producer:彭乃芸 Naiyun Peng
Subtitle : 葉子寬 Francis Yeh
Music: 三十而立 Sincerely Music
Music Director:陳品先 Stanley Chen
Music Producer :孟欣亞 Shin Child
Mixing: 林尚伯 Lin Shang Po / 杰林影音薪傳 JL Music & Video Production
Voice Over: 謝佳璋 Shieh ChiaChang、余佳蓓
Montage Edit: 朱哲頡 Che-Chieh Chu
Montage Music:Proper Up 正 / 顧忠山 Lawrence Ku
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