Music is not limited to the world of sounds. 
There exists a music of the visual world. -Oskar Fischinger
I am the art director. Besides the key visual, every nominated film was created by the team I led. We designed exclusive visual setting for each film and collaborated with the stage staff to present the best live performance. Different from the past elegant style of the ceremony, we chose younger color matching this year. The bold shapes sculptured a bold and avant garde stage effects. The humorous animation in each film was highly appraised.
We experimented with flat design, adding young and bright color blocks to think out of the traditional, elegant and 3D-driven GMA elements.The visual design this year sticks to the idea of “media of music”. Media change as time goes by, but the energy of music is eternal.
However, we think good design should not only stick to the theme but also have good sense of humor, so we elaborate the main idea with funny wits in 27 nominee clips. For instance, CDs showed up as ham was sliced into pieces in Best Album Producer's clip, rookie broke the shell of egg in Best New Artist's, and baton caught a CD to represent the Best Instrumental Recording Album. In addition, before playing commercials, the letters of GMA, title of the ceremony, extended to five interesting music devices such as retro cassette type,  LP, iPod, VHS and CD so that the design brought out unique sense of music, to arouse the audiences’ memory towards old time as well as pop culture.
Client:YOUNG HOPE / 3AQUA Entertainment
Design Agency:Bito
Executive Creative Director :Keng-Ming Liu
Art Director:HsiJen Liu
Designer:Kelly Li / Chen Wu / Zhyun Tseng
Animator : Kyle Jhuang / Che-Chieh Chu / Ching-Ho Kao / Zhyun Tseng / Chen Wu / Bruce Chen / Kforce Chen / Morris Chi /  Yo Cheng / Rivers Yang /  Wei-Chen Yu
Executive Producer:Naiyun Peng
Subtitle : Francis Yeh
Music: Sincerely Music
Music Director:Stanley Chen
Music Producer :Shin Child
Mixing: Lin Shang Po / JL Music & Video Production
Voice Over: Shieh ChiaChang、余佳蓓
Montage Edit: Che-Chieh Chu
Montage Music:Proper Up 正 / Lawrence Ku
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