Convergence, waters merge together.
Dynamic visual-experience was our new statement for Golden Pin Award ceremony. Beyond narrative skills and aesthetics, we integrated interactive technology and design, directing experimentally. The directing style was our breakthrough in the last half of 2017 and a way to show the respect for all Asian designers, who bravely challenge the unknown in the fast-paced world.
I tried new things and made a personal style breakthrough in this work. I love the accumulation of emotion in every frame. Macro photography skills are applied in the opening. We captured physical movements, with the atmosphere of tech experiment, from congregation, diffusion; expanding water; to a person touching the interaction device “dynamical magnet”; who aroused strong image of “convergence.” Altogether, the movements congregated into the Golden Pin device “convergence of light and wave”, setting the tone of the Asian design, which will make revolution in the future.
Golden Pin Design Award is coming up to its 37th year. It has seen entries from 50 countries in Asia, Europe, America and Australasia, with nearly 120,000 top designers. The Director of Bito, Keng-Ming Liu communicates the concept of “Hui” (Convergence) at this year’s Grand Ceremony. Convergence represents the streams of design from all around the world, converging in Taiwan. Liu sees Taiwan’s Golden Pin Design Award as a stage for Asian designers to showcase their talent, from East to West.In contemporary times, only the most innovative designs can solve the problems we faced by the world.
KEY VISUAL
The concept of the year: Convergence, of water streams. We tried to represent the modern Asian design in the word
“convergence”. We are not only standing at the cross point of cultures but also facing the congregation of innovations. The key visual accumulates to be the trophy, suggesting that Taiwan is at the cross point between Western and Asian culture, showing that the award gathered the top designs in Asia.

EXHIBITION DESIGN
I left enough space in route design for people to play with two key interactive works and watch other static works. The key visual logos are added in every walls to response the whole setting. Dark environment with lighting effects, snacks and alcohols, making the venue a small party.
In 2017, the esteemed international Golden Pin Final Selection jury, chaired by Japanese designer Kazuo Tanaka of GK Group, selected just 23 products and projects from 72 Finalists for the Best Design honor. Designers from Taiwan, Japan, UK, , Hong Kong and China were invited to speak at the insightful Golden Pin Design Award 2017 Forum, sharing the influences from their respective cultures and experiences on their design practice.
BEHIND THE SCENES
Client:Taiwan Design Center
Creative Director:Keng-Ming Liu 
Copy Director :Vicki Huang
Art Director:HsiJen Liu 
Producers : Tammy Liu / Manffy Lai
Account Manager:Naiyun Peng
Director of Photography:Ching-Ho Kao 
Camera Assistant:Che-Chieh Chu
Lighting : Ching-Ho Kao
Lighting Assistants:Che-Chieh Chu
Chemical Reaction Footage:Beauty of Science (LOGO)
Director of Photogrphy(Chemical Reaction Footage):Wenting Zhu / Yan Liang
Ideation:Keng-Ming Liu / HsiJen Liu 
Key Visual Design:HsiJen Liu 
Storyboard:HsiJen Liu 
Title Design:Yi-Hsuan Li 
Design:Yi-Hsuan Li / Chen Wu
Animation:Bruce Chen / Che-Chieh Chu / Ching-Ho Kao 
Color Grading:Ching-Ho Kao
Editing:Che-Chieh Chu / Ching-Ho Kao
Dynamic Magnetic Convergence(Installation):Ke-Jyun Wu 
Converging Light Waves(Installation):Ta-Chung Liu
Music&Sound Design : Sincerely Music
Behind the Scenes:Hung-Chen Chao
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