老字號家電品牌大同為邁向一百週年慶特展,翻轉以往路線,搞怪破表,顛覆越界的瘋狂大同登場!
To celebrate the 100th anniversary of renowned home appliances company "Tatung," Bito uses several visual styles and eye-catching technique of animation to enrich Tatung's golden era in global market.
Tatung Company是臺灣一間以電子工業為核心之企業,該公司吉祥物大同寶寶與廣告歌曲〈大同歌〉亦為臺灣人所熟悉。今年迎向創業第一百年,所以委託我們製作形象影片,試圖改變臺灣人對公司老舊的印象,用年輕的形象重新呈現。為此我們特別製作一首華語RAP,並融入"大同歌",產生新舊融合一起邁向未來的氣象。
成品推出後颳起大同潮,臺灣人重新回憶起大同產品帶來的旋風與未來的新氣象。
Tatung is an electronic appliance company of Taiwan. The company's mascot Tatung Baby and its theme song arouse nostalgia for many Taiwanese. 2018 is the company's 100th anniversary, and it picked us to create a brand image film that can replace people's old perception with a younger image. Thus, we specially made a Chinese rap BGM with part of lyrics from its theme song, showing that old and new elements can head for the future together. The market hit a Tatung boom as the film released. The film makes Taiwanese recall the wonderful era made by Tatung's products and promise the company a new era towards future market.
在這支案子裡面我擔任的是美術總監與剪接師,除了掌握影片的節奏還有改良敘事的創意,加入實拍的元素並指導團隊說故事的技巧,讓作品每一個段落都令人目不轉睛,配合著中文rap,影片形成前所未有的帶有"鮮明節奏"與"台灣精神"的影片。除此之外,我還擔任訓獸師,因為影片中出現的貓是我自己的貓,但他非常難以控制。

In this project, I am the art director and editor. I controlled the tempo and improved narration of the film. Mingling real shooting in the film and directing story telling, I made every session appealing to the audiences. Chinese rap as the BGM brought “vivid pace” and “Taiwan sprit” into the film, which was brand new to such commercial video in Taiwan. In addition, I was the animal tamer for the film, because the cat in it was my cat, who was very hard to control.


A Film by Bito 

Client: 大同股份有限公司 Tatung Company
Creative Director:劉耕名 Keng-Ming Liu 
Copy Director (Lyrics):黃心怡 Vicki Huang
Art Director:劉熙真 Hsi-Jen Liu 
Producer : 劉妤暄 Tammy Liu 
Account Manager:彭乃芸 Naiyun Peng
Design:劉熙真 Hsi-Jen Liu / 李宜軒 Yi-Hsuan Li / 吳箏 Chen Wu / 莊仲凱Kyle Jhuang / 呂秉真 Binbin Lu
3D Animation:黃鈺凱 Steve Huang / 高慶和 Ching-Ho Kao
2D Animation:莊仲凱 Kyle Jhuang / 呂秉真 Binbin Lu / 朱哲頡 Che-Chieh Chu / 吳中義 Chung-Yi Wu / 陳曼昀 Man-Yun Chen
Edit:劉熙真 Hsi-Jen Liu
Compositing : 劉熙真 Hsi-Jen Liu / 高慶和 Ching-Ho Kao
Color Grading:劉熙真 Hsi-Jen Liu
Director of Photography:高慶和 Ching-Ho Kao / 吳箏 Chen Wu
Gaffer : 高慶和 Ching-Ho Kao / 吳箏 Chen Wu
Craft Service:趙宏宸 Hung-Chen Chao
Hand Models:李宜軒 Yi-Hsuan Li / 黃鈺凱 Steve Huang / 呂秉真 Binbin Lu / 彭乃芸 Naiyun Peng
Cat:Curry
Music & Sound Design : 唯有音樂 Only Music
Rap Artist:沈懿 Shen Yi
Singer:江建榆 Joy Chiang / 劉妤暄 Tammy Liu
Special Thanks:陳威辰 Wei-Chen Chen
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