Glædelig Jul! Things are starting to feel Christmassy here at Art&Graft as we toast gløgg with our loved ones and eat way too many æbleskiver in our new TV spot for the Danish department store Magasin. Produced at Art&Graft.
Working with our friends at Uncle Grey, Art&Graft engineered a continuous camera move through an endless, escheresque world of Christmas magic — where each department of the store is lovingly boxed and wrapped within the walls of Magasin.
The piece uses a seamless blend of 2D and 3D animation techniques, with every corner of the frame packed with heart-warming details that will leave you feeling all toasty inside.
Final Frames
Visual Development
Directed & Animated by Art&Graft

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