Magasin
Glædelig Jul! Things are starting to feel Christmassy here at Art&Graft as we toast gløgg with our loved ones and eat way too many æbleskiver in our new TV spot for the Danish department store Magasin. Produced at Art&Graft.
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/992aa8cd-6ce1-4302-aa69-5533a8403430_rw_1920.jpg?h=dfbd698752fb930087777c68c5be47cf)
Working with our friends at Uncle Grey, Art&Graft engineered a continuous camera move through an endless, escheresque world of Christmas magic — where each department of the store is lovingly boxed and wrapped within the walls of Magasin.
The piece uses a seamless blend of 2D and 3D animation techniques, with every corner of the frame packed with heart-warming details that will leave you feeling all toasty inside.
Final Frames
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/930da5e4-c8aa-414d-8f62-421cefcdd63e_rw_1920.png?h=a799bd0c3f2dfdb102fa8042f5c69840)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/95bea256-a716-4aeb-b233-f8970af9160d_rw_1920.png?h=d2e161270b238cfa1e60fef64d374461)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/7bd7d688-ccd4-4b85-a8c1-9d43584fd51c_rw_1920.png?h=1d9d47cc8554f110c92f49c24e048972)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/81faa842-b19c-469d-b03c-16d4493cfe75_rw_1920.png?h=e0f025cb68c623c41260874a8a10fa0f)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/247c70af-3af7-4e6f-aceb-94bb574f5bd1_rw_1920.png?h=edf293817bf8d35b45ef2294d42a68d8)
Visual Development
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/87bdb371-74c3-41e5-8219-ef2da313e321_rw_1200.gif?h=9fdfe516de00e721c62451a237fdfc14)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/5c29b33f-28ee-4bb1-bac9-e78fa7b86f18_rw_1200.gif?h=3f05a7b9f7149134c08ff4a8cbbe4dde)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/e22f9f0d-2b3b-4182-92f0-0f9a271e1c2d_rw_3840.jpg?h=c8c8f249bc3cead9751b9b976934c28f)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/ccb7054b-fdfd-4e6b-8e68-abfd5a016f0d_rw_1200.gif?h=2413f016a0fe4ff8722a9c9963733fa3)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/273620ca-7f24-455d-87d2-a2b2b2097f21_rw_1200.gif?h=0ad4a37a2f1c3baa301a1d40df0837da)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/0fc29479-ec70-401c-b921-3cd673a76372_rw_1920.jpeg?h=49ff1f37ee1e29ba16f4661271c0f1ce)
Credits
Directed & Animated by Art&Graft