VIRGIN MEDIA SWITCHOVER
A ribbon of reassurance, undulating copper, bursts of 3D, a motion language of modernisation, old to new, copper to fibre, a digital future for Virgin Media’s landline customers. Produced at Art&Graft.
Final Frames
A ribbon of reassurance, undulating copper, bursts of 3D, a motion language of modernisation, old to new, copper to fibre, a digital future for Virgin Media’s landline customers.
On the back of a national copper-to-fibre upgrade of their landline phone network, Virgin Media needed to spread the word to all their customers. They called upon long-term partners Art&Graft to create a visual campaign that could do just that.
On the back of a national copper-to-fibre upgrade of their landline phone network, Virgin Media needed to spread the word to all their customers. They called upon long-term partners Art&Graft to create a visual campaign that could do just that.
Visual Development
The creative team achieved the continuously glittering, rhythmic flow of the ribbon through intensive, iterative exploration of visual development, styleframes and motion tests.
The result is a cinematic, shifting, glinting flow of connectivity – with the final film accompanied by a static image campaign as press images in national and local newspapers.
Credits
Designed, Directed & Produced by Art&Graft
Executive Creative Director — Mike Moloney
Head of Production — Tom Bromwich
Creative Director — Stephen Middleton
Creative Lead — HsiJen Liu
Junior Producer — Simona Somma-Mullins
3D & Compositing — HsiJen Liu
Storyboards & Animatics — Morgane Billault, Jack Chang, HsiJen Liu
Audio Mix & SFX — James Rodgers
Virgin Media
Senior Producer — Nikki Concannon
Senior Advertising Manager — Abigail Ridgwell
