VIRGIN MEDIA SWITCHOVER
A ribbon of reassurance, undulating copper, bursts of 3D, a motion language of modernisation, old to new, copper to fibre, a digital future for Virgin Media’s landline customers. Produced at Art&Graft.
Final Frames
A ribbon of reassurance, undulating copper, bursts of 3D, a motion language of modernisation, old to new, copper to fibre, a digital future for Virgin Media’s landline customers.
On the back of a national copper-to-fibre upgrade of their landline phone network, Virgin Media needed to spread the word to all their customers. They called upon long-term partners Art&Graft to create a visual campaign that could do just that.
On the back of a national copper-to-fibre upgrade of their landline phone network, Virgin Media needed to spread the word to all their customers. They called upon long-term partners Art&Graft to create a visual campaign that could do just that.
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/d88b7080-735a-43a6-93a1-fa2a761ea372_rw_1920.png?h=75499a985a00f93b9f62409a3ca2beb0)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/ded53303-3923-4855-a7c9-5804911fe1a9_rw_1920.png?h=d2691f4d6214f24f052fb3a6a6db3079)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/115fae5f-628f-4ec7-9819-c5752d1290b4_rw_1920.png?h=04500ff9c9e6b09a0f1c274af6fe8a92)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/6ba60006-137e-4bc4-98eb-690561f58984_rw_1920.png?h=2f293bf15cbbbe2f5561177845e9006c)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/a427322c-3e37-4f36-811e-0a1c07348f69_rw_1920.png?h=1331b64b9724202d118935a3e16cb514)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/907d932c-fa9c-41a0-bfaf-f464240d96c8_rw_1920.png?h=031febe28898a04ddc3d0b702d775003)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/bd27a0c8-9981-4342-aa38-fb466dc33636_rw_1920.png?h=a48a86c4d70f6f9f82c378afbc6299ea)
Visual Development
The creative team achieved the continuously glittering, rhythmic flow of the ribbon through intensive, iterative exploration of visual development, styleframes and motion tests.
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/5cf0920d-3d28-4610-9e65-f46073ad8322_rw_1920.png?h=a628329aa9b5a5b1e1031e691f2a9bab)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/2147d57f-50d9-492c-bb60-bdb09aa9b20f_rw_1920.png?h=91501f1b3c2fd4b95b284f566c0d2ba0)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/89090880-3cb0-4dde-8a28-00f135a435af_rw_1920.png?h=dfd0d7cafa6d93b3aac9521b06bc58aa)
The result is a cinematic, shifting, glinting flow of connectivity – with the final film accompanied by a static image campaign as press images in national and local newspapers.
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/b7b49cdf-d264-43da-a9e8-c7ed7b62cec2_rw_1920.png?h=429bf70f276aa8932c06c48a3400fb3e)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/18dc2a18-c6df-4112-aa57-2018c7370117_rw_1920.png?h=61ccb5a024ebb6b5e50ecbce6cfbfeca)
![](https://cdn.myportfolio.com/47e0c854-4d6e-4073-bf42-924a94ce1c6a/d5ae626f-d871-4d3e-a3b4-ecd3aa71ebd4_rw_1920.png?h=c9376bea68de0ae46ea8ecf01eb4b198)
Credits
Designed, Directed & Produced by Art&Graft
Executive Creative Director — Mike Moloney
Head of Production — Tom Bromwich
Creative Director — Stephen Middleton
Creative Lead — HsiJen Liu
Junior Producer — Simona Somma-Mullins
3D & Compositing — HsiJen Liu
Storyboards & Animatics — Morgane Billault, Jack Chang, HsiJen Liu
Audio Mix & SFX — James Rodgers
Virgin Media
Senior Producer — Nikki Concannon
Senior Advertising Manager — Abigail Ridgwell