How much can you do with only hand?




以單手操作的無限可能概念出發,結合多款經典角色設計,讓手機功能結合角色的招牌特徵或手勢,令人過目難忘。
不需言語或字卡的輔助, Bito 將HTC U12+ 側框感應 Sense Edge 2 功能視覺化、巧妙的設計語彙演繹,讓全球手機用戶立即明瞭在日常生活之中的運用,將側框感應的功能精準呈現。
My role in this project is the art director. By the concept that the possibilities are endless by only hand, we combine many classic characters such as Hook, Monroe, King Kong with the functions of the mobile phone.


鮮豔多彩的視覺基調,以混合媒材,運用3D/Stop Motion/ Motion Graphic/ 實拍突破傳統手機廣告的既定印象。目不暇給的多元風格,搭配流暢的故事線,為 HTC U12+最完美的單手操作做極佳的詮釋,也宣示一手掌握的世界唾手可得。

The colorful basis of the film, we mix different media like 3D, stop motion, and motion graphic we want to make different from traditional mobile advertising.
STORYBOARD
BEHIND THE SCENES
Client:HTC 
Creative Director:劉耕名 Keng-Ming Liu 
Art Director:劉熙真 Hsi-Jen Liu 
Copy Director :黃心怡 Vicki Huang
Account Manager:彭乃芸 Naiyun Peng
Producer : 陳丞楦 Katie Chen / 劉妤暄 Tammy Liu
Storyboard:朱哲頡 Che-Chieh Chu / 黃鈺凱 Steve Huang / 劉熙真 Hsi-Jen Liu
Design:莊仲凱Kyle Jhuang / 郭怡辰 Yi-Chen Kuo / 呂秉真 Binbin Lu / 李宜軒 Yi-Hsuan Li / 羅荷Holly Lo / 徐佳Chya Hsu / 蔡易廷 Eating Tsai
3D Animation:黃鈺凱 Steve Huang / 高慶和 Ching-Ho Kao
2D Animation:莊仲凱 Kyle Jhuang / 呂秉真Binbin Lu / 朱哲頡 Che-Chieh Chu / 蔡易廷 Eating Tsai
Edit:朱哲頡 Che-Chieh Chu / 莊仲凱 Kyle Jhuang
Compositing : 莊仲凱Kyle Jhuang / 高慶和 Ching-Ho Kao / 劉熙真 Hsi-Jen Liu
Color Grading:莊仲凱Kyle Jhuang
Music & Sound Design : Luke Brown & Liam Iliffe (The Soundery)
Life Action Set
Director of Photography:Jerry White
Photography (Stop Motion) : 黃鈞豊 Ken Huang / 朱哲頡 Che-Chieh Chu
Gaffer : 王彥傑
Props:薛仲傑Jerry Say (Dino) / 羅荷Holly Lo 
(Hands & Explosion) / 徐佳Chya Hsu(Hands) / 呂秉真 Binbin Lu (Explosion)
Hand Models:黃馨平 / 郭怡辰 Yi-Chen Kuo / 謝鎮璘 Damon Hsieh / 呂秉真 Binbin Lu / 彭乃芸 Naiyun Peng
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