We extends the film’s theme by using the red cloth as the main design element for the film title sequence. The tattered and torn red cloth reveals through the cutouts, the internal struggles of our human desires; familial love, wealth, starting a family. When the desires become too strong, it will starts to warp and change shape, slowly turning into a dark forest where the self will dwell, entering into the world of the tag-along.
There are many ways to imply “this is a horror movie.” For example, paper clips and old video tapes are commonly used to create the atmosphere. Since this is the first episode, I want the audience identifies the topic regarding girl in red at a glance. The direct method is using the red cloth. The symbol and pattern on the broken red thread contain the major elements, such as the relationship between characters, desires and origin of the girl, which lead audience into the core of the film: obsession and demon in one’s mind. Red is an important element in the film. Red in bright, dark or light shows various emotion. I chose to use grey-dark red with rotten material, and the broken, curling and flying feature of threads to make the opening. I borrowed the red costume that the girl wore in film making to study the fabric. The most time-consuming part of making is simulation and test to present the shape of clawed and destroyed threads.
Client :Greener Grass Production
Director : Wei-hao Cheng
Main Title Design and Animation:JL DESIGN
Creative Director:JL
Executive Producer: Angela Moo
Senior Producer:Chia Ying Tsai
Project Manager:Astrid Kao
Art Director:Lance Wei
Designer:Hsijen Liu
Motion Graphics Designer:Hsijen Liu / Jim Hsu
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